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How To Find Insurance Agents Who Are Looking For Your Product Or Service

Nationwide there are over 400,000 insurance agents and while most of them are in the home and auto policy market there are still many more in the commercial and life insurance sector. While your product might benefit all of them, unless you have a solid plan on reaching them they will probably never know your product exists. To overcome this very large challenge it is up to you to find a way to make yourself known to as many people in the insurance industry as possible.

Buying marketing list is a quick way to reach these prospects. However, if you are on a shoe string budget this may not make the most economical sense but if you do have a direct mail or email marketing budget that allows for a list purchase here are a few things you should know.

The list must be up to date and accurate so you won't spend your time contacting inactive agents. Nothing is more frustrating than getting yourself mentally ready to share the benefits of your product only to call and get a number out of service recording or returned mail with no forwarding address.

With the current economic conditions a good way to check the status of an insurance agent is to visit their website or check with the state licensing board. Both of these methods will help you reach more prospects. Using this method you can also view their licenses and check to make sure they sell the type of insurance that your product or service can help them with. There is no reason to market a life insurance product to a homeowner policy agent as you are wasting both parties time.

Building your marketing plan should revolve around multiple contact methods and campaigns. Insurance agents are very busy handling claims, sending in paperwork and out prospecting for new clients so make sure you send your message using phone, fax, email and direct mail. Some agents only go into their corporate office a few times a month and may never see the fax that you sent but they always check their email so keep this in mind when setting up a schedule to deliver your messages.